In São Paulo, a small café owner relies on WhatsApp Web to talk to her customers. It’s her go-to tool for sending updates, taking orders, and sharing promotions. When she finds a Chrome extension that promises to “schedule messages” and “boost customer engagement,” she installs it without a second thought. But what she doesn’t know […]
If you’re using WhatsApp for everyday conversations, business updates, or client communications, you’re not alone. With over 2.78 billion active users globally in 2025 – and projections pointing to 3.14 billion before the year ends – WhatsApp isn’t just popular. It’s essential. (Source: Statista) It’s become the primary way people stay connected, whether that’s a […]